A good article in Fast Company on 2012 Resolutions for Marketers.
“… To get us all on the right track, I first consulted with trailblazing marketers at Cablevision, Eloqua, Fandango, IBM, PetCo, SAP, and the Grammys. Their insights, based on longer separate interviews, form the basis for these 8 “must do” resolutions for marketers seeking a clear direction on the road ahead.”
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