If you are attending the Sirius Decisions Summit 2014 in Orlando, FL, May 21-23 at the Hyatt Regency Orlando, be sure to stop by the Allocadia booth and say hi to members of our sales and marketing team.
Summit 2014 is one of the premier invitation-only events for CMOs, marketing leaders, and marketing operations professionals. This year’s Summit takes place May 21-23 and will be address how “Transforming Sales, Marketing and Product” through alignment is essential to powering B2B top and bottom-line growth. Attendees will benefit from receiving first hand research from SiriusDecisions, sharing best practices and ideas with guest speakers, networking with peers and connecting with sponsors like Allocadia at the SiriusDecisions Marketplace.
As a Gold Sponsor, Allocadia will be hosting demo sessions throughout the Summit at booth #18.
Schedule a Meeting
Schedule a time to meet with Allocadia at the Summit by filling out the form below. We will follow up with your shortly to confirm. We look forward to connecting!
Marketing Performance Management Roundtable
Overcoming Roadblocks in the Journey to Becoming Revenue-Driven: A Roundtable Discussion
Wednesday, May 21, 8:00 AM & 8:55 AM
How are you measuring and monitoring your marketing performance at a global or regional scale? Allocadia CMO James Thomas will be leading a marketing roundtable discussion on marketing performance.
What we’ll discuss in this interactive session:
- Stitching together data from an ever-growing marketing technology stack with important metrics spread across a “dog’s breakfast” of systems.
- Being quizzed by the C-suite about marketing performance, but having to walk the gauntlet of the finance department to get answers.
- Having next quarter’s marketing results be like the board game “Clue”: you know the ?weapons, locations and suspects, but you have to guess the verdict.
Attend the lively roundtable discussion, network with peers and hear stories of some marketers who have successfully cleared these challenging hurdles to become truly revenue-driven marketing organizations.
Event Details
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