Top tweetable takeaways… (say that three times fast!)
We took a lot of inspiration away from the keynote speakers on the first day at the Marketo Marketing Nation Summit last week. Their messages sure packed a punch! (If you missed them, catch the best quotes here.) But the great learnings didn’t stop there. Here’s a quick re-cap of what we took away from this year’s event.
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We, of course, talked about customers.
“Marketing is no longer about just customer acquisition, but about customer experience and journey.” #MKTGnation
— Kim Emmerson (@VolarisKimE) May 10, 2016
Nurturing is about the right person getting the right content at the right time #MKTGNation #marketing
— Laura Stanik (@lstanik) May 12, 2016
First Touch = Awareness Driver vs. Multi-touch = mapping customer journey #emailmarketing #MarketingAutomation #MKTGnation
— Sam Khandelwal (@subtletea) April 15, 2015
“Marketers have become stewards of customer journey. It’s called engagement marketing.” @vidyapc #mktgnation #DSUM15 pic.twitter.com/t94obqcPNd
— Seth Stuck (@TCBrawler) May 20, 2015
And about marketing and sales (the age-old tale).
Think about sales and marketing as one team. @JLangensand @CamilleCrandall Great session!#MKTGnation
— Tracy Niehaus (@tnie_n_da_haus) May 12, 2016
Good one from @Mindtree_Ltd #CMO: “You don’t want marketing & sales to be too much of a lovefest, friction is important” #MKTGnation
— CMOAustralia (@CMOAustralia) May 12, 2016
We heard more on data (because as we know, that stuff matters).
We have to be a little neurotic and OCD when it comes to our data! @Digital314 #MKTGnation
— Ashley Coleman (@i_am_coleman) May 12, 2016
Why clean #marketing #data matters: If you send duplicate emails or mailings, you annoy customers #MKTGnation #CX #DataQuality
— Jakki Geiger (@jakkigeiger) May 12, 2016
We talked social.
Use Twitter to build brand awareness and influencer relations. – @lisa_marcyes #MKTGnation
— EverString (@everstring) May 12, 2016
Think of social as a partner to different parts of the business, not just content –@lisa_marcyes #MKTGnation
— EverString (@everstring) May 12, 2016
Social media is more than just a megaphone. It’s an information source for your buyers @lisa_marcyes #MKTGnation
— Elaine Ip (@_elaineip) May 12, 2016
We heard some super interesting statistics.
89% of marketers think they’re going to be competing on the basis of customer experience this year, says @Gartner_inc via #MKTGnation
— MediaMath (@MediaMath) May 12, 2016
And there were some straight up Marketo tips, as well. (Always good to know.)
When cloning programs, static lists are copied into the new program if there are <100 leads. Clone from templates instead! #MKTGnation
— Niki Paulson (@NikiPaulson) May 12, 2016
DO NOT use a direct copy & paste in @marketo from MS Word. Use a text editor to strip out the extra junk! #MKTGnation
— Niki Paulson (@NikiPaulson) May 12, 2016
Source, country, state should be pre-defined & finite. Set email alerts, reports & rules to standardize those attributes! #MKTGnation
— Niki Paulson (@NikiPaulson) May 12, 2016
We were reminded to take risks.
Obvious? Maybe. But so true. Thanks for your wisdom @MarketingProfs #MKTGnation pic.twitter.com/jmsybRpr6r
— Shannon Ream (@co_sream) May 14, 2016
And of how to look at our work (and the world in general).
“How many of you let email run your day? Your inbox is everybody else’s priorities. What are yours?” –@HeinzMarketing #MKTGnation
— Rachel Egan (@rockegan) May 12, 2016
SO hard for a #marketing team to slow down – full-speed ahead is in our nature. But this is critical! #MKTGnation https://t.co/izkX4FYlwD
— Bethany Luck-Hutson (@Bethany_Kate) May 12, 2016
Trust =
(relationships + context) *
reputation#mktgnation @HeinzMarketing— Sam Khandelwal (@subtletea) May 12, 2016
And now, to end with a little inspiration (because every good blog ends that way, right?), here’s a visual round up of the Wednesday keynote sessions that had us giddy.
Wednesday #MKTGnation Keynote with Gary Briggs, @JamieCentral and @KenWincko pic.twitter.com/xBqsnna0kg
— Mae Steele (@QuietMarketer) May 12, 2016
So many accomplished speakers. So many eager (and patient) marketers… (did you see some of the line ups?). So much to learn. Just a few days. And yet, we packed it all in. Thanks for another fantastic, and oh-so memorable conference, Marketo. See you all again next year!
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