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Gavin Henry Joins Allocadia as VP of Channels & Ecosystem
This month, we’re excited to welcome Gavin Henry to the Allocadia team. Gavin is a sales leader with experience building sales and channel programs at Business Objects, SAP and AT&T. Most of us on...
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Big Data’s Role in Maximizing Marketing ROI: Marketing Performance News Roundup
Marketers feel increasing pressure to demonstrate ROI and prove their value. Big Data and the analytics software and apps that help make sense of it are providing a way for them to do so. This week’s...
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CMOs and CIOs’ Rocky Relationship: Marketing Performance News Roundup
Never before has the right technology been so essential to successful marketing. As a result, technology purchases and budgets are no longer the sole purview of CIOs. The shift has often put CIOs and...
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Calculating and Communicating ROI: Marketing Performance News Roundup
More and more marketers’ jobs and budgets depend on their ability to calculate and communicate their return on investment. Still, determining ROI can be a challenge. To help you out, this week’s news...
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Marketing’s New “Unicorn”: The Creative Marketing Technologist
Last month, I traveled to Boston for the MarTech conference. It was a great few days of talking to and learning from CMOs, CIOs, and other marketing industry leaders. One overriding theme at MarTech:...
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Allocadia Wins 2014 Technology Innovation Award from Ventana Research
Allocadia Marketing Performance Management was selected by the research group as a noteworthy innovation in technology that advances business and IT. Vancouver, B.C. – September 17, 2014 Yesterday,...
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Allocadia’s Next Big Move: New Vancouver Office
Big things are happening at Allocadia. In June, we closed a round of Series A financing, bringing in $7 million to support our growth and expansion. We’ve been working hard to build a new, exciting...
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Marketing Measurement is September’s Hot Topic
September has turned out to be a big month for marketing and PR measurement. This week, I attended the Time Inc. 2014 Association of National Advertisers Masters of Measurement Conference in New York...
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Advertising Week Examines How Marketers Use Data
This was Advertising Week in New York City and industry giants gathered to discuss the state of advertising and marketing and what marketers need to do to get and stay ahead. Data was a big topic of...
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Creating Transformation: Customer-Focused Mural in Our New Vancouver Office
The Allocadia team is settling into our new office. When we were looking for offices and planning our new space, one of our main goals was to keep the space and the team customer-focused. Building a...
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The Modern Marketing Experience is Steeped in Data
This week, I’ve been in London attending Oracle Marketing Cloud’s Modern Marketing Experience conference. There, Oracle and Forrester released their study “Why You Need To Be A Modern Marketer: The...
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Startup Weekend Vancouver
Supporting local entrepreneurs, and staying active in the Vancouver business community, is important to us at Allocadia. Not too long ago, Kristine and I were in the very beginning stages of building...
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Marketing Trends 2014: A Year in Review
With 2015 just around the corner, it’s time to look back at 2014 and what’s happened in marketing over the course of the year. One of the biggest trends we’ve noticed is that marketing teams are...
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Changes Are Coming to Ad Spending
This week, big ad agencies announced predictions for their 2015 spending and marketing research firms released forecasts for ad spending. All this new information shows the way companies spend their ad...
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Advice for CMOs Moving into 2015
CMOs who want to succeed in 2015 and beyond need to be on top of both marketing and leadership trends. If you aren’t ready to lead your organization into the future with the latest, most effective...
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Marketing Studies and Surveys: The Latest Data
Marketing is evolving fast these days, so it’s essential for marketers to stay on top of changes as they happen One great way to do that is to watch the data coming in from marketing studies and...
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Allocadia Named Top Tech Company in Rocket Builder’s “Ready to Rocket” List
Last week, the Vancouver-based consulting firm Rocket Builders released its 13th annual “Ready to Rocket” lists. The “Ready to Rocket” lists flag British Columbia technology companies that are...
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What We Learned at the 2015 Marketing Operations Executive Summit
Earlier this month, the Allocadia team joined 200 marketing operations professionals at the Marketing Operations Executive Summit in Carlsbad, California. On the agenda: the evolution of marketing ops...
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Allocadia Named a 2015 Gartner Cool Vendor for CRM Marketing Applications
This week, Gartner named Allocadia to its 2015 “Cool Vendors” list. The annual list evaluates innovative vendors in key technology areas. Cloud-based marketing software provider Allocadia was named a...
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How To Make The Most Out of #SDSummit 2015 in Nashville
The event is fast approaching, and I’m sure most of you have already started packing your business suits and cowboy boots to head down south to Tennessee. But hold your horses! It’s a jam-packed week...
View Article12 Unexpected Business Lessons From Basketball Superstar Earvin “Magic” Johnson
“Magic Johnson, you say? What does he have to do with business?” Magic, besides being a basketball legend, is a very successful venture capitalist. He has raised over $600 million to go towards funding...
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Marketers: Spend More Time Creating, Less Time Justifying Investments with...
Combined cloud solution designed to give marketers more time to spend creating engaging customer experiences while simultaneously managing and optimizing marketing plans and investments Allocadia is...
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Allocadia’s Twin Co-Founders Named to Forty Under 40 List
Allocadia Co-Founders Katherine Berry (Chief Product Officer) and Kristine Steuart (CEO) Vancouver, BC, Canada – October 5, 2015 – Allocadia founders Kristine Steuart and Katherine Berry have been...
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What We Learned In One Morning At The #SDSummit
Cheerio! This week, members of our team are out in London, England attending the 6th annual EMEA Sirius Decisions Summit (#SDSummit). The event kicked off this morning at the Park Plaza Westminster...
View ArticleTop 6 Takeaways from #SDSummit 2015 Europe
This week, our team sponsored the #SDSummit in London, England. It was a terrific opportunity for local and international marketers to learn about cutting-edge industry trends and go home with...
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More Lessons from #SDSummit: Marketing Alignment at All Levels
We’re recovering from jetlag after coming home from London for the sixth annual EMEA Sirius Decisions Summit (#SDSummit), but we’re excited about all we learned while we were there. We heard again and...
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Shannon Murphy Joins Allocadia as Head of Global Sales
What’s a Canadian two-dollar coin called? What does a “double-double” mean at Tim Horton’s? We recently learned Shannon Murphy doesn’t know the answer to either of those questions. (For all our...
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#SDTechX Keynote: The Future of B2B MarTech
SiriusDecisions’ Technology Exchange kicked off this morning in San Francisco with a great keynote session led by Jay Famico and Jason Hekl called Specificity Over Scale: The Future of B-to-B Sales,...
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#SDTechX: 5 More Takeaways for MarTech Pros
The initial tingly feeling in the ends of our fingers following the opening keynote of the inaugural Sirius Decisions Technology Exchange in San Francisco on Nov 19th never fully faded as we threw...
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Allocadia Customer Juniper Networks Celebrated for Excellence in Marketing...
We are delighted to share that Allocadia customers Susan Vanin and Juniper Networks have been awarded the 2015 Ventana Research Leadership Award for Marketing Excellence in the category of Operational...
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Allocadia Raises $16.5M Series B: A Letter from the Co-founders
From day one, our mission at Allocadia has been to create a world where marketers make every marketing dollar count. Every marketer today plans, budgets, and measures their return on marketing...
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3 Vendors and 3 Speakers to Look for at MarTech 2016
The MarTech 2016 Conference is next week! Are you headed to San Francisco? The Allocadia team will be at the conference to attend sessions, man our booth, support our clients, and (most importantly)...
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3 Thought-Provoking Concepts from Scott Brinker at MarTech 2016
Welcome to what will now be known as the #Squint conference. Why? Because there is just SO MUCH happening in the MarTech space, our slides are becoming crowded with data, ideas and logos. I mean, have...
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How do YOU #RunMarketing? [MarTech Edition]
Okay, by now you have possibly heard some of the hype about #RunMarketing. (After all, we’ve been blowing up our Twitter feed with photos and videos for the past 24 hours.) But do you really know what...
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How Context is Becoming King for Marketers: 3 Key Learnings from MarTech 2016
3,874. That was the number of the week last week when 100+ marketing technology vendors and 1000+ wicked smart marketers descended upon San Francisco for Scott Brinker’s Martech conference. 3,874 is...
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Spring 2016 Upcoming Events: Come See Us!
The spring marketing conference season is in full swing and we’re busy getting ready to meet you and talk about how you #RunMarketing at these upcoming events: Oracle Modern Marketing Experience April...
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Meet Jocelyn Brown, Our New Champion of Customer Success
Marketing is often one of the first touch points that a customer has with a brand or company. And customer success is arguably the last, where — in the SaaS world especially — the customer has...
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6 Crucial Tips for Surviving Conference Season
Well marketers, conference season is officially upon us. We warmed ourselves up at MarTech, and now, as we review our calendars for the next month or so, we see the bulk of the action lies just around...
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What Zach King Taught Us About Modern Marketing
He’s 26. He’s full of energy. He’s smart. And his job is to make people smile. You’ve probably heard of him—or if not, your kids have for sure. He’s Zach King, Filmmaker and Social Media Superstar,...
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Oracle MME 2016: What Happens In Vegas… Is Coming Home With Us
Get 3,000+ great marketers in one place together and you’re bound to uncover some brilliance. Such was the case at Oracle’s Modern Marketing Experience in Las Vegas last week. An unforgettable line-up...
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Tyra Banks, Fierce Female Entrepreneur & Modern Marketer
She was twice named one of the 100 most influential people in the world. Buzzfeed called her the “Queen of Social”. She has taken home two Emmys and was named one of the top 25 smartest people in TV by...
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9 Inspiring Quotes For Tomorrow’s Marketer
Tomorrow’s Marketer: the theme of this year’s Marketo Summit. Phil Hernandez, CEO of Marketo, took the stage to talk us through what that really means. While “yesterday’s marketer was teeing up the...
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Top Tweetable Takeaways from Marketo Summit 2016
Top tweetable takeaways… (say that three times fast!) We took a lot of inspiration away from the keynote speakers on the first day at the Marketo Marketing Nation Summit last week. Their messages sure...
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How To Outthink Ordinary: 5 Lessons From #IBMAmplify
IBM Amplify introduced a theme this year at their event, encouraging us “marketeers” to outthink the ordinary, and this morning, their keynote speakers gave us plenty of examples of how to accomplish...
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Trending Topics from #MKTGnation
If you’ve never been to the annual Marketo Marketing Nation Summit, it’s three jam-packed days of best practices, trends and new technologies from an impressive roster of global marketers and other...
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34 Bite-Sized Ideas From IBM Amplify
The event has wrapped up. Everyone has left and gone home and the conference centre is being re-branded for their next event. But it’s not really over yet. Everything we learned last week at IBM...
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The 3-Course Meal Of Intelligent Growth: What’s On The Menu At...
The 11th annual SiriusDecisions Summit kicked off today in Nashville, Tennessee. Yeehaw!! (Sorry—had to.) As Tony Jaros, EVP Chief Research and Product Officer at SiriusDecisions, took the stage, he...
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10 Serious Decisions We Made After #SDSummit 2016
2500 marketers took over the Gaylord Opryland Hotel in Nashville, Tennessee last week for the 11th annual SiriusDecisions Summit, and our team was among them. In addition to making incredible...
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Allocadia Celebrates SOC 2 Compliance
Earlier this month, the Allocadia team had a “SOC” hop — we gave out prizes for the craziest socks, played “Dance Dance Revolution” in our socks and celebrated our team’s nine months of hard work that...
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There’s A Framework For That
It’s official. The buzzword for the show is “alignment”. If you’ve ever heard of SiriusDecisions, you know that their mandate is to support and guide organizations through business challenges and...
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