Marketo Users can now Leverage MFM for Marketing Budgeting & Planning
“We needed an expert [in marketing financial management] and amazingly, we found one. We met this wonderful company in Vancouver British Columbia called Allocadia.” – Phil Fernandez, CEO of Marketo
Capturing the attention of thousands of marketers, Allocadia CEO Kristine Steuart introduced the new “Marketo Financial Management” solution at the Opening Keynote Address of the Marketo Summit (#mus13) in San Francisco this week. Her presentation followed Marketo CEO Phil Fernandez’ announcement of the new partnership between Marketo and Allocadia. Allocadia is a new OEM Partner to Marketo, and Marketo users can now add-on “Marketo Financial Management (MFM)” to their Marketo suite.
“MFM is for everyone in marketing – from the Marketing Coordinator, all the way up to the CMO, in small or global teams … The end result is that your team gets the visibility they need into the data behind marketing, and they can re-allocate investments to the areas that drive the most revenue.” – Kristine Steuart, Marketo Keynote Presentation
With marketers energized by the presentation and product demonstration, Marketo Financial Management quickly became a hot topic throughout the Summit, with tech reporters, and through online channels (#needmfmnow). Generating a ton of traffic to the MFM booth, enterprise marketing leaders and marketing team leads expressed a desire to solve their budgeting and planning challenges with MFM.
More exciting news on the Allocadia-Marketo partnership to follow.
Marketo Summit – related articles:
- About Marketo Financial Management
- Marketo Previews Hootsuite Integration, Debuts Marketing Financial Management #mus13
- Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
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