Forrester: B2B Marketing Budgets Rising 6.8% in 2012
B2B marketers are increasing marketing budgets 6.8% on average in 2012 according to a survey from Forrester Research. Across various industries, gaps in marketing investment growth have narrowed from...
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Tracking Local Marketing ROI Challenges National Brands
Nearly two-thirds (66.2%) of national brands invest in local marketing (i.e., they conduct marketing campaigns directed at customers in their local markets) but only 42.0% measure the return on...
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Formal Methods for Calculating ROI Yield Strong Results
Q. What is the estimated ROI from email marketing programs for your organization? As we discovered in this year’s study, the email process of achieving or increasing measurable ROI was the...
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Marketing Technology: Suite, Platform, or Portfolio?
Read the Article This is a follow-up to my post on why marketing software will never be like ERP (but it’s still going to be a ridiculously huge, multi-billion dollar industry). The marketing...
View ArticleMarketing is the next big money sector in technology
Read the article “By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group For the first time in history, businesses can leverage big data for the benefit of driving marketing insights. We...
View ArticleHow to Improve Performance Measurment in Four Steps
Read the article At a time when marketers are being asked to be more accountable, many of them have found something to measure. The challenge, however, is to find the right things to measure. Why so...
View Article3 Must-Have Marketing Investments
Read the Article Summer signals the beginning of budget season. Before making marketing investment decisions, analyze this year’s three marketing must-haves: social media, content marketing and...
View ArticleThe Next Technology Frontier For Sales And Marketing Organizations
Read the Article Sales and marketing analytics have long shared one common trait: An addiction to Excel spreadsheets. According to one study conducted by the Business Performance Management Forum,...
View ArticleMajority of CEOs Say Marketers Not Focused Enough on ROI
About 3 in 4 CEOs globally say they want marketers to become fully focused on ROI, per results from a Fournaise Marketing Group survey released in July 2012. A similar proportion think marketers...
View ArticleStudy Finds Marketers Don’t Practice ROI They Preach
Read the Article According to a new study, for all marketing’s obsession with return on investment, it’s not being used to set budgets. A survey of 243 CMOs and other marketing executives found that...
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Marketing Research Chart: How does your lead gen budget add up?
Read the Article Marketing Research Chart: Lead Gen Budgets for 2012 Q. Please indicate the expected changes to your lead generation budget for the following channels for 2012. If a brief overview of...
View ArticleManaging a Successful Marketing Campaign That Meets Your Objectives
Read the Article The process of developing and overseeing a campaign for a company’s advertising or marketing program can be broken down into these five steps that a marketing manager must oversee or...
View ArticleAllocadia Partners with GoodData to Provide Best-of-Breed Marketing ROI...
Vancouver, BC, CANADA – September 18, 2012. Allocadia Software announced today a new partnership with GoodData, a leading BizData Monetization company. Customers will have access to advanced analytics...
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Allocadia now on the Salesforce AppExchange
Allocadia now on the Salesforce AppExchange! Allocadia for Salesforce connects your marketing investments in Allocadia with your Salesforce Campaign statistics, delivering a closed-loop ROI solution...
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Take Your Marketing From Good to Great with Marketo and Allocadia
Our friends over at Marketo are launching Marketing Nation, a powerful network of ideas, experts and integrated solutions, with a huge virtual event tomorrow (November 14, 2012). Allocadia brings...
View ArticleAllocadia Now Integrated with Eloqua to Bring MRM Budgeting to Eloqua AppCloud
Eloqua Customers Can Now Manage Marketing Budgets and Track ROI Across All Types of Marketing Investment Vancouver, BC, CANADA – November 28, 2012. Allocadia, the leader in MRM Budgeting, Planning...
View ArticleAllocadia’s Return on Marketing Investment Solution Joins Marketo LaunchPoint
Allocadia’s Enterprise-class Planning and Budgeting Solution Now Part of the Most Complete Ecosystem for Marketers Vancouver, BC, CANADA – December 11, 2012. Allocadia Software, the leader in marketing...
View ArticleAllocadia Delivers Record-Breaking Growth to End 2012
Allocadia Sees Strong Demand from Enterprise CMOs with 321% Year-over-Year Growth Vancouver, BC, CANADA – January 24, 2013. Allocadia Software, the leader in cloud software for Marketing Operations,...
View ArticleAllocadia Raises $1 Million to Accelerate Growth
Seed Round Attracts Industry Veterans and VC Investment Vancouver, BC, CANADA – January 30, 2013. Allocadia Software, the leader in cloud software for Marketing Operations, today announced the closing...
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Allocadia CEO introduces MFM to thousands of Marketo Users #mus13
Marketo Users can now Leverage MFM for Marketing Budgeting & Planning “We needed an expert [in marketing financial management] and amazingly, we found one. We met this wonderful company in...
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