Marketing Research Chart: How does your lead gen budget add up?

Marketing Research Chart: Lead Gen Budgets for 2012

Q. Please indicate the expected changes to your lead generation budget for the following channels for 2012.

If a brief overview of topics in the marketing blogosphere hasn’t already tipped us off to the movement toward online marketing, a look at the figures for 2012 will. During Marketing Sherpa’s 2012 Lead Generation Benchmark Survey, we asked 1,915 marketers to tell us where their organizations plan to allocate their money in 2012.

According to the study, the tactics that will receive the greatest increases in budget for 2012 include website optimization, social media and SEO. Conversely, the tactics receiving the lowest increases are all outbound, including print advertising, tradeshows and direct mail.

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