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Data-Savvy, Cooperative CMOs Will Come Out on Top: Marketing Performance News...
Marketing departments have a lot of information at their disposal, including customers’ behavioral and demographic data and internal data on spending, productivity and ROI. The question is whether...
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Allocadia Product Update: HTML Interface
Sept 2015 Update: We have since migrated the application almost fully over to HTML. This includes the Budget tab and the Home tab and in fact the surrounding application container itself. Only a few...
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Allocadia Sponsors Be Like Ada Coding Event for Girls
You know the team here at Allocadia is passionate about helping marketers understand their budgets and make the most of what they have to spend, but did you know we’re also passionate about helping the...
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The Importance of Marketing Automation: Marketing Performance News Roundup
Marketing Automation (MA) technology helps marketers streamline their demand generation processes, gather and manage lead and customer data, and save time. Marketing Performance Management (MPM)...
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Gavin Henry Joins Allocadia as VP of Channels & Ecosystem
This month, we’re excited to welcome Gavin Henry to the Allocadia team. Gavin is a sales leader with experience building sales and channel programs at Business Objects, SAP and AT&T. Most of us on...
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Big Data’s Role in Maximizing Marketing ROI: Marketing Performance News Roundup
Marketers feel increasing pressure to demonstrate ROI and prove their value. Big Data and the analytics software and apps that help make sense of it are providing a way for them to do so. This week’s...
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CMOs and CIOs’ Rocky Relationship: Marketing Performance News Roundup
Never before has the right technology been so essential to successful marketing. As a result, technology purchases and budgets are no longer the sole purview of CIOs. The shift has often put CIOs and...
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Calculating and Communicating ROI: Marketing Performance News Roundup
More and more marketers’ jobs and budgets depend on their ability to calculate and communicate their return on investment. Still, determining ROI can be a challenge. To help you out, this week’s news...
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Marketing’s New “Unicorn”: The Creative Marketing Technologist
Last month, I traveled to Boston for the MarTech conference. It was a great few days of talking to and learning from CMOs, CIOs, and other marketing industry leaders. One overriding theme at MarTech:...
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Allocadia Wins 2014 Technology Innovation Award from Ventana Research
Allocadia Marketing Performance Management was selected by the research group as a noteworthy innovation in technology that advances business and IT. Vancouver, B.C. – September 17, 2014 Yesterday,...
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Allocadia’s Next Big Move: New Vancouver Office
Big things are happening at Allocadia. In June, we closed a round of Series A financing, bringing in $7 million to support our growth and expansion. We’ve been working hard to build a new, exciting...
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Marketing Measurement is September’s Hot Topic
September has turned out to be a big month for marketing and PR measurement. This week, I attended the Time Inc. 2014 Association of National Advertisers Masters of Measurement Conference in New York...
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Advertising Week Examines How Marketers Use Data
This was Advertising Week in New York City and industry giants gathered to discuss the state of advertising and marketing and what marketers need to do to get and stay ahead. Data was a big topic of...
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Creating Transformation: Customer-Focused Mural in Our New Vancouver Office
The Allocadia team is settling into our new office. When we were looking for offices and planning our new space, one of our main goals was to keep the space and the team customer-focused. Building a...
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The Modern Marketing Experience is Steeped in Data
This week, I’ve been in London attending Oracle Marketing Cloud’s Modern Marketing Experience conference. There, Oracle and Forrester released their study “Why You Need To Be A Modern Marketer: The...
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Startup Weekend Vancouver
Supporting local entrepreneurs, and staying active in the Vancouver business community, is important to us at Allocadia. Not too long ago, Kristine and I were in the very beginning stages of building...
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Marketing Trends 2014: A Year in Review
With 2015 just around the corner, it’s time to look back at 2014 and what’s happened in marketing over the course of the year. One of the biggest trends we’ve noticed is that marketing teams are...
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Changes Are Coming to Ad Spending
This week, big ad agencies announced predictions for their 2015 spending and marketing research firms released forecasts for ad spending. All this new information shows the way companies spend their ad...
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Advice for CMOs Moving into 2015
CMOs who want to succeed in 2015 and beyond need to be on top of both marketing and leadership trends. If you aren’t ready to lead your organization into the future with the latest, most effective...
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Marketing Studies and Surveys: The Latest Data
Marketing is evolving fast these days, so it’s essential for marketers to stay on top of changes as they happen One great way to do that is to watch the data coming in from marketing studies and...
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